Introduction
Embroidery is widely used in fashion, but not all embroidery reflects luxury. The difference lies in the method. Hand embroidery and machine embroidery may appear similar at first glance, but their quality, character, and value are worlds apart.
Understanding this distinction is essential for designers and brands aiming to create premium, couture-level garments.
What is Hand Embroidery
Hand embroidery is executed entirely by skilled artisans using needles, hooks, and traditional frames. Each stitch is placed manually, allowing artisans to adapt to fabric movement, design complexity, and creative intent.
Key advantages of hand embroidery include:
- Flexibility in stitch density and placement
- Ability to work on delicate or unconventional fabrics
- Unique texture and organic finish
- No two pieces are ever identical
Limitations of Machine Embroidery
Machine embroidery is efficient and cost-effective but follows programmed patterns. While suitable for mass production, it lacks depth, adaptability, and individuality. The uniformity that machines offer often results in flat, predictable designs.
For luxury fashion, this uniformity removes the soul of the garment.
Why Luxury Fashion Chooses Hand Embroidery
Luxury fashion houses continue to rely on hand embroidery because it reflects exclusivity and craftsmanship. Hand-embroidered garments carry a human presence—an authenticity that machines cannot replicate.
At Aryam Embroideries, we specialise exclusively in hand embroidery because we believe true luxury is felt, not just seen.