Introduction
Behind every exquisite embroidered garment lies a meticulous process. Couture embroidery is not improvised; it follows a structured yet artisanal workflow designed to deliver precision and consistency.
Step 1: Design & Concept Development
The process begins with understanding the designer’s concept, inspiration, and collection theme. Swatches are developed based on fashion forecasting and creative inputs.
Step 2: Paper Pattern Creation
Approved designs are translated into detailed paper patterns. These patterns account for fabric type, scale, and shrinkage to ensure accuracy during execution.
Step 3: Stamping the Design
Patterns are transferred onto stretched fabric using traditional stamping techniques on wooden embroidery frames.
Step 4: Hand Embroidery Execution
Skilled artisans execute the embroidery using ari or zardosi techniques, carefully following colour schemes and stitch specifications.
Step 5: Quality Control & Production
Each piece undergoes strict quality checks before moving into production. Consistency is maintained across all pieces to match the approved sample.